Responsibilities

• Observe — monitor performance across every active channel — Google Ads (Search, YouTube, App) today, plus Reddit, TikTok, StackAdapt, and new platforms as they come online — against our KPIs (CPA/CPL, ROAS, spend pacing, conversion volume and quality, impression/share metrics, and marketplace supply/demand signals by geo).
• Keep every account healthy: watch pacing, disapprovals, policy issues, broken links, and conversion-tracking integrity across platforms.
• Alert proactively — flag anomalies, pacing drift, performance drops, disapprovals, and emerging opportunities before they become problems, with the right urgency and the right people looped in.
• Recommend — analyze and provide actionable insights (a core part of this role)
• Diagnose why performance is moving — not just that CPA rose, but what's driving it (query or audience mix, competition, creative fatigue, bid/budget, targeting, tracking) — and account for how each platform behaves differently.
• Turn the data into a prioritized, actionable weekly recommendation set: specific proposed changes with the rationale, expected impact, and risk level — ready for quick review and sign-off.
• Spot and size opportunities: new keywords, audiences, and placements; budget reallocation toward marginal return (including across platforms); creative tests worth running; structural fixes; and which emerging channels are worth leaning into or pulling back from.
• Bring a point of view. We're hiring you to think, not just to wait for a task list — you own the "what should we do about it" step.
• Act — make the changes in the platform
• Implement the approved changes cleanly and on time across platforms: bids and budgets, keyword/audience/placement and negative updates, targeting changes, ad/creative/asset rotations, new campaigns and ad groups, RSAs, and video/app/native assets.

Requirements

• 3+ years hands-on managing and optimizing paid media, with deep, recent execution in Google Ads across Search, YouTube/video, and App (UAC) campaigns — not just oversight of someone who did the clicks.
• Multi-platform range — hands-on experience running paid campaigns beyond Google (e.g., Reddit Ads, TikTok Ads, StackAdapt, Meta, Microsoft/Bing, or other native/programmatic platforms), and the adaptability and curiosity to pick up new and emerging ad surfaces quickly.
• Analytical and self-directed — you can read a performance picture, diagnose the cause, and come back with a prioritized set of recommendations and a clear rationale. This is the part of the role we care about most.
• Fluent in the Google Ads UI and Google Ads Editor, and comfortable getting fluent in any platform's manager/editor; able to make bulk changes safely and quickly.
• Strong on the mechanics: automated/Smart Bidding (tCPA/tROAS and platform equivalents), match types, negatives, audiences, placements, creative/asset formats, and campaign settings.
• Disciplined and detail-obsessed — you double-check your work, follow conventions, and document as you go.
• Reliable on cadence: you consistently close the weekly loop on time across channels.
• Comfortable operating within someone else's strategy and guardrails — you own analysis and execution, and escalate genuinely strategic calls rather than freelancing them.
• Clear communicator who can explain what changed, why, and what it did in plain language.

Preferred

• Strong with conversion tracking and tag validation (Web analytics platforms, Google Tag Manager, platform pixels) and quick to spot when tracking breaks.
• Two-sided marketplace or lead-gen experience (or real estate / rentals / travel).
• Experience standing up and testing newer or AI-native ad platforms (Reddit, TikTok, StackAdapt, conversational-search/ChatGPT ad products) from scratch.
• Familiarity with programmatic display buying platforms (DSPs), competitive-intelligence tools (e.g., Adthena, Auction Insights), or app measurement (SKAdNetwork, MMPs like Branch/AppsFlyer/Adjust).
• Experience running paid media inside a documented playbook / guardrail system.
• Platform certifications (Google Ads Search/Video/Apps, and others).