Paid Media Specialist

Responsibilities

• As a Paid Media Specialist, reporting to the Sr. Manager Paid Media, you will execute and optimize digital advertising campaigns across multiple brands and channels, helping drive efficient customer acquisition and business growth.
• Working closely with the Paid Media Managers, you will support campaign setup, trafficking, quality assurance, budget pacing, and ongoing performance optimization across search, shopping, social, and other digital platforms.
• You will assist with affiliate and influencer marketing initiatives, build and manage target audiences, ensure accurate tracking and measurement, and contribute to performance reporting and analysis.
• By monitoring campaign results and identifying opportunities for improvement, you will help maximize key metrics such as ROAS, CPA, and conversion rates while maintaining best practices, operational excellence, and a strong focus on continuous learning and optimization.
• Reports to the Sr. Manager Paid Media while receiving day-to-day direction and prioritization from the Paid Media Managers
• Executes paid media campaigns across all assigned brands and channels
• Supports campaign setup, trafficking, optimization, pacing, and quality assurance
• Supports execution of affiliate and influencer programs
• Maintains paid media processes, documentation, and operational best practices
• Supports audience creation, tracking implementation, and reporting needs

Requirements

• Bachelor’s degree preferred
• 3+ years of experience executing and optimizing paid media campaigns across search, shopping, social, and other digital channels
• Experience with campaign setup, trafficking, QA, budget pacing, and performance optimization
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related advertising platforms
• Strong understanding of audience targeting, tracking, reporting, and performance measurement
• Ability to analyze data and make recommendations to improve ROAS, CPA, conversion rate, and overall campaign performance
• Strong organizational, communication, and collaboration skills
• Detail-oriented, proactive, and driven by continuous learning and improvement

Benefits

• Health, dental, and vision insurance
• Company paid life Insurance
• 401(k) with company match
• Paid time off and parental leave
• Employee assistance program
• Other wellness programs such as Headspace and Airvet
• Charitable matching program