Paid Media Specialist

Responsibilities

• Campaign Deployment: Set up, QA, and launch paid media campaigns across TikTok, Meta, and other platforms based on directives from leadership
• Daily Optimization: Monitor daily campaign performance to adjust bids, refine audience targeting, and manage pacing to keep spend on track
• A/B Testing Execution: Build out campaign variations to test audience segments, bidding strategies, and creative assets
• Creative Coordination: Gather performance insights on ad creative to help the team understand what assets are converting best
• Data & Reporting: Pull daily and weekly performance data, formatting reports in Excel/Google Sheets to surface clear metrics for the Director of Paid Media
• Tracking Hygiene: Assist with implementing pixels, UTM parameters, and basic tagging setup via Google Tag Manager to maintain clean data
• Workflow Automation: Utilize platform automation and AI tools to streamline repetitive campaign setup tasks and speed up data collection

Requirements

• Bachelor’s degree in Marketing or a related field
• 1–2 years of hands-on paid media experience with direct, in-platform campaign management (Meta Ads Manager and Google Ads)
• Proven experience building ad sets, uploading creative, and setting up keyword targeting
• Strong comfort level with numbers, proficiency in Google Sheets or Excel (formatting data, pivot tables), and a sharp eye for performance anomalies
• Highly organized with strict attention to detail to avoid campaign setup errors or budget overspends
• Basic understanding of tracking pixels, URL parameters, and Google Tag Manager
• Ability to clearly report on daily platform performance and metrics
• High bias for action and readiness to thrive in a fast-paced, high-growth startup environment
• Excellent communication skills with the ability to translate complex data points into clear executive recommendations