Paid Media Specialist

Responsibilities

• Plan, build, execute, and optimize paid digital campaigns across Google Ads (Search, Display, YouTube, Ad Grants), Meta Ads Manager (Facebook, Instagram), and other paid platforms (TikTok, LinkedIn, retargeting networks) to hit ticket and revenue targets.
• Architect paid search structure, lead commercial keyword research to capture high-intent visitor search queries ("things to do in Chicago," "planetarium tickets"), and maximize Google Ad Grant performance and compliance.
• Manage day-to-day spend, bidding models, budget pacing, audience segmentation, and multi-variant creative/copy testing.
• Partner with Creative and Science content teams to commission high-converting visual and copy assets tailored for direct-response paid media.
• Coordinate paid media deliverables with external promotional partners, tourism bureaus, and media vendors.
• Execute promotional, transactional, and revenue-driving email campaigns (e.g., flash sales, exhibit openings) via integrations across Mailchimp, Salesforce, and Ticketure.
• Manage dynamic list segmentation and list hygiene specifically for active buyers and lapsed visitors.
• Own full-funnel attribution, conversion tracking pixels (Meta Pixel, Google Tag Manager), and UTM taxonomy across all campaigns.
• Monitor multi-channel performance dashboards in GA4, Tableau, and ad platform reporting tools to evaluate ROAS, Cost Per Acquisition (CPA), and ticket conversion paths.
• Deliver regular pacing reports and post-campaign analysis with actionable recommendations for marketing leadership.

Requirements

• Bachelor’s Degree or 5+ years of professional work experience
• Minimum of 3 years of relevant on-the-job digital marketing experience
• Demonstrable experience leading and managing SEO/SEM, email, paid social media ads, and/or display advertising campaigns
• Proven experience setting up and optimizing Google Ad campaigns
• Strong analytical skills and deep understanding of digital marketing metrics and KPIs
• Demonstrated ability to communicate and collaborate effectively across departments
• Working knowledge of web content management systems (CMS)

Preferred

• Bachelor’s Degree or 5+ years of professional work experience with specialization in Marketing, Advertising, Communications, Business Administration, or related field
• Digital marketing certifications, particularly in search and paid social (e.g., Google Skillshop, Meta Blueprint, HubSpot Academy)
• AI in Marketing specialization
• Working knowledge of and experience working in Salesforce, WordPress, and Mailchimp
• Basic knowledge of HTML and CSS

Benefits

• Medical, Dental, & Vision insurance
• Healthcare, Dependent Care & Commuter flexible spending accounts
• Adler Paid Short-Term Disability insurance
• Retirement Savings Plan
• 403 (b) plan with Adler match
• Adler match is 100% vested immediately
• Eligible to enroll as of the date of hire
• Network of Support through our EAP programs
• Resources to help address emotional, legal, and financial issues
• Face-to-face, telephonic, and web-based services