Paid Media, Senior Manager at Samsung Ads | New York City, NY | $180K/yr – $210K/yr

Samsung Ads

Paid Media, Senior Manager

New York City, NY (On-site)

$180K/yr – $210K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own paid media across B2B demand generation with end-to-end execution, budget pacing, and constant testing to drive pipeline and engagement.

Growth Infrastructure: Co-own paid media strategy and testing across LinkedIn, Google, Microsoft, and programmatic to elevate target accounts.
Demand Gen Execution: Manage campaigns, optimize spend, and influence buying committees for stronger pipeline contribution.
Marketing Ops & Attribution: Ensure clean tracking, UTM hygiene, Salesforce integration, and credible attribution with cross-functional partners.

Job Description

Co-develop paid media strategy, bringing channel expertise and performance data to inform how and where we invest across paid search, paid social, programmatic display, and content syndication
Own end-to-end campaign execution across all paid channels, driving account penetration, pipeline influence, and engagement across the buying committee
Manage the paid media budget, track pacing, flagging reallocation opportunities, and making data-backed recommendations on spend distribution across channels
Develop audience segmentation and targeting strategies to reach advertising decision-makers
Lead structured A/B testing across creative, copy, audiences, and formats; translate results into channel strategy recommendations and budget decisions
Partner with Marketing Ops and other teams to maintain clean campaign tracking, UTM hygiene, Salesforce integration, and accurate attribution
Manage external agency relationships where applicable, serving as day-to-day lead on deliverables and performance
Build and maintain performance dashboards and contribute to weekly and monthly demand gen reporting, surfacing insights that shape broader program strategy

Samsung Ads

Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale.With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.

Founded in 2015

New York, New York, USA

1.1K employees (139 in marketing)

www.samsungads.com