Paid Media Principal Associate| Retail Bank at Capital One | Richmond, VA | $110K/yr – $138K/yr

Capital One

Paid Media Principal Associate| Retail Bank

Richmond, VA (On-site)

$110K/yr – $138K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own paid media performance across Capital One's assigned products, driving optimization and cross-functional testing.

Paid media channel performer- focused on one of our flagship products
Ownership of paid media performance across assigned products - keeping steady pulse on performance against goals
Proposing, vetting and validating optimization recommendations from agency partners

Job Description

Own paid media performance across Capital One's assigned products, driving optimization and cross-functional testing.

Paid media channel performer- focused on one of our flagship products
Ownership of paid media performance across assigned products - keeping steady pulse on performance against goals
Proposing, vetting and validating optimization recommendations from agency partners
Ensuring operational excellence in execution from partner agency
Key contributor to channel level testing agenda - partnership with measurement and partner agency teams to develop storytelling deliverables
Partnering within team to identify new partners or tactical advancements within current partner set - working to gain buy-in from key internal stakeholders and developing testing agenda to validate
Key partner for bi-annual planning - validating and providing input into briefing and ensuring tactical pull through
Partner with strategy and creative teams in providing creative briefing for asset development
Stay current with all advancements in digital marketing and industry-related topics

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval