Responsibilities

• Promote multiple comedy shows happening daily while marketing special events weeks in advance.
• Manage and optimize paid media campaigns across Meta, Google, Eventbrite, and additional digital platforms daily.
• Monitor ticket sales daily and adjust advertising strategy, audience targeting, budgets, and creative in real time to ensure shows reach ticket sales benchmarks and attendance thresholds.
• Design, write, and distribute weekly email newsletters highlighting upcoming lineups, featured comedians, promotions, and club programming.
• Develop and implement SMS/text marketing campaigns to drive conversions, repeat attendance, and customer engagement.
• Conduct regular A/B testing on ad creatives, copy, landing pages, audiences, and promotional strategies to improve performance and maximize ROI.
• Analyze campaign performance, customer acquisition data, and audience behavior to identify actionable insights and optimize marketing effectiveness.
• Coordinate with representatives across Google, Meta, Eventbrite, and other marketing platforms to stay informed on evolving best practices, algorithm changes, platform tools, and emerging advertising trends.
• Collaborate cross-functionally with social media, design, and production teams to execute marketing campaigns across all channels.
• Continuously research trends in comedy, nightlife, entertainment, and digital marketing to identify opportunities for audience growth and increased revenue.