Responsibilities

• Develop and execute integrated paid media strategies from concept through launch and optimization
• Manage full-funnel campaigns across: Google (Search, Demand Gen, YouTube); Paid social (LinkedIn, Meta, Pinterest)
• Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives
• Partner cross-functionally to ensure alignment on messaging, targeting, and campaign objectives
• Own day-to-day management and optimization of paid media channels
• Conduct keyword research, audience segmentation, and competitive analysis
• Develop campaign structures, ad groups, and targeting strategies
• Manage and allocate budgets across channels to maximize performance and efficiency
• Drive high-quality leads across key audiences, such as electrical distributors, contractors and ESCOs, lighting designers and specifiers, architects and engineers (A&E firms), enterprise and facility leaders
• Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions

Requirements

• 5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred)
• Proven ability to manage and optimize multi-channel paid campaigns
• Strong analytical skills with a data-driven approach to decision-making
• Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Paid social platforms (Meta, Pinterest)
• Experience managing budgets and optimizing for efficiency and ROI
• Familiarity with analytics and reporting tools (e.g., Google Analytics)
• Strong project management and communication skills

Preferred

• Experience in lighting, manufacturing, or industrial markets
• Understanding of AEC (Architecture, Engineering, Construction) audiences and specification sales processes
• Experience with Dun & Bradstreet Visitor Intelligence
• Familiarity with ABM platforms (e.g., Demandbase, 6sense)