Paid Media & Marketing Director at Relevance International | New York, USA | $140K/yr – $150K/yr

Relevance International

Paid Media & Marketing Director

New York, USA (Hybrid)

$140K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel paid media leadership and agency-wide marketing initiatives.

Own or lead Paid Search, Paid Social, and Programmatic across agencies and client campaigns.
Must-have: 10+ years in advertising with mastery of Google Ads, Meta/Bing, and supervisory experience.
Standout: Direct media buying across print/digital/out-of-home and creative direction experience.

Job Description

Drive multi-channel paid media leadership and agency-wide marketing initiatives.

Responsibilities: Manage Paid Search / PPC (Google Ads, Bing Ads), Paid Social and Programmatic, Advertising and Campaign Analysis and Reporting inclusive of Strategy, Activation, Optimization, and Measurement/Reporting
Advertising agency experience is a requirement, with an expertise in direct media buying (print/digital/out-of-home) and creative direction.
KPI analysis and reporting on website, app, social media and digital campaign performance.
Identify and track revenue growth, customer acquisition, retention opportunities, and other KPIs.
Plan and execute marketing campaigns including SEO, GEO, asset production and paid media advertising (Facebook, Twitter and Google) to drive optimization.
Creatively and strategically help drive business for clients, by proactively creating effective messaging, headline and copy creation and by driving creative design.
Lead business development efforts for stand-alone digital clients as well as partner on multi-platform marketing/PR proposals.
Manage digital team across all offices including graphic design, web development, digital advertising, SEO, GEO, social media.
Drive internal website design upgrade, and all internal marketing collateral design.
Direct all social media including calendars, content, and coordination across all platforms.

Relevance International

Relevance International is a premier, full-service marketing and public relations agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. Fully global, Relevance International is positioned to help grow its client base, and reach audiences around the world. The agency leverages its established relationships within the media and its sophisticated understanding of global markets and trends to drive custom media campaigns that successfully achieve its clients’ short-term and long-term business goals. Relevance International’s industry-leading professionals have a wide range of experience in real estate, architecture, design, hospitality and luxury lifestyle. The agency’s multi-disciplinary understanding of a client’s business informs its ability to create compelling story ideas that produce consistent and strategic results. Relevance creates a customized strategy for each client in order to raise awareness across all brand touch points and to build and maintain relevance in today’s fast-paced digital world. Contact us to see what we can do for you:New York: 236 West 30th Street, 10th FloorNew York, NY 10001+1 212 257 1500London: 35 Great Marlborough Street, 2nd FloorCarnaby, London, W1F 7JF+44 (0)20 3868 8700Los Angeles: 750 N San Vincente Blvd, Suite 800WLos Angeles, CA 90069+1 310-299-1600Dubaihello@relevanceinternational.comwww.relevanceinternational.com

Founded in 2012

New York, New York, USA

14 employees (3 in marketing)

www.relevanceinternational.com