Senior Director of Digital Media
United States Bowling Congress
USA (Remote)
In-houseFull-timeSenior level12+ years exp.
1 day ago
Paid Media & Marketing Campaign Manager
Baltimore, MD (Remote)
$70K/yr – $80K/yrMid Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid digital and cross channel activation with direct budget ownership, including Google/Meta ads, email, direct mail, affiliate, and events; drive KPI improvements and AI driven testing.
- Paid media ownership: end to end campaigns on Google and Meta with daily KPI tuning.
- Cross channel orchestration: email, direct mail, affiliates, events, and ROI tracking.
- Measurement & dashboards: consolidate performance across channels for leadership insights.
Job Description
Responsibilities
- Paid Digital (Google Ads & Meta Ads) - Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end.
- Paid Digital (Google Ads & Meta Ads) - Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.
- Paid Digital (Google Ads & Meta Ads) - Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.
- Paid Digital (Google Ads & Meta Ads) - Leverage AI-powered platform features and tools to improve efficiency and creative testing.
- Email, Direct Mail & Affiliate - Execute email campaigns, including segmentation, A/B testing, deployment, and reporting
- Email, Direct Mail & Affiliate - Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.
- Email, Direct Mail & Affiliate - Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting.
- Events & Cross-Channel Coordination - Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans.
- Events & Cross-Channel Coordination - Build/maintain performance dashboards and reports across all channels for Marketing leadership.
- Events & Cross-Channel Coordination - Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met
Requirements
- 3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership.
- Hands-on experience with Google Ads (Search, Display, and/or Performance Max).
- Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance.
- Comfortable adopting and integrating AI tools into day-to-day marketing workflows.
- Strong analytical, project management, and communication skills.
Preferred
- Google Ads or Meta Blueprint certification.
- Experience in financial services, mortgage, or other regulated industries.
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
- Experience managing direct mail programs, affiliate campaigns, and event marketing support.
- Experience with email marketing platforms
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- 401(k) matching
- Paid time off
- Company outings & social events
- Virtual events
- Professional development and AI training opportunities
- Access to leading AI tools, including Claude
Dominion Financial Services
Dominion Financial Services Inc. is a financial services company based out of 5520 Wellesley St, La Mesa, CA, United States.Founded in 2002, Dominion Financial Services (DFS) is a privately owned firm known for its speed, service, and reliability. In the past two decades, DFS has grown to be a team of 90, increased lending across the nation in 49 states and DC, and produces $100 million a month in loan originations.DFS is a one-stop-shop for residential real estate financing with its full suite of REI products including; Ground-Up Construction, Multifamily Bridge, Fix & Flip, and 30-year Rental Loans.At Dominion Financial Services, we understand your business. We are real estate investors, too. In fact, we own a portfolio of over 750 properties and have dealt with the headaches of traditional banks for far too long. That’s why we created a lender for real estate investors, made by real estate investors.
