Paid Media Manager

Richmond, VA (Hybrid)

$75K/yr – $80K/yrSenior LevelSalaried Ft

Posted 1 day ago

Job Summary

Own and drive paid media strategy and client relationships, leading campaigns, testing, reporting, and cross‑functional initiatives to grow client performance.

  • Lead client relationships and strategy
  • Build and optimize paid media campaigns, testing, and reporting

Job Description

Responsibilities

  • The Paid Media Manager position is highly autonomous and regularly pushes the team forward.
  • Develop strategies and tactics that support client goals and drive strong paid media marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Troubleshoot minor to complicated client issues independently and complex issues with support
  • Implement and test new capabilities to enable client growth
  • Train new hires on basic and standard concepts
  • Provide support for client services deliverables during the sales process for upsells and new business
  • CLIENT COMMUNICATION AND RELATIONSHIPS
  • - Develop strong relationships with clients and senior stakeholders
  • - Attend and participate in all meetings/calls with clients

Requirements

  • Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to regularly work independently
  • Demonstrated ability with high-complexity clients with respect to:
  • - Building strong relationships
  • - Prioritizing workload with minimal support
  • - Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
  • - Presenting data and insights in a way that is logical, clear, and actionable with minimal support
  • - Creating effective meeting agendas and leading client meetings with minimal support
  • - Delivering core training
  • - Logging assigned client hours worked
  • - Meeting deadlines

Benefits

  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours o f paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
Workshop Digital logo

Workshop Digital

At Workshop Digital, we empower brands to achieve attainable growth through innovative and data-driven digital marketing strategies. Leveraging our expertise in PPC, SEO, Analytics, and Conversion Rate Optimization, we customize solutions that drive results for your business. What sets us apart is our commitment to our core values:- We are ethical: We do the right thing, always. - We are accountable: As an extension of your in-house marketing team, we educate you with clear, consistent communication and reporting.- We are transparent: You’ll always know what we’re doing. But we’re also honest about what we won’t do. We believe in open communication, ensuring you're informed at every step of the way. - We are eager to learn and willing to be wrong: We enjoy a challenge and encourage our team to take risks. But we admit when we’re wrong. It’s how we grow.- We are passionate about our work. We geek out on digital marketing and analytics because we love what we do. - We go the extra mile for our clients: We prefer to make this idea measurable.We’re committed to fostering true partnerships and doing right for our clients.Since 2007, we've been trusted by top brands of all sizes, from small businesses to enterprise businesses. Our passion lies in building strong partnerships and delivering customized marketing strategies that impact your business's bottom line.Ready to Make an Impact?Join a passionate team dedicated to driving success. See our career opportunities here: https://www.workshopdigital.com/careers/

Founded in 2015
Richmond, Virginia, USA
35 employees (20 in marketing)

Salaries

Posted range

$75K/yr – $80K/yr

Taken straight from the job posting.

The middle of this range ($78K) is 28% below the median base salary for Senior Paid Media Manager roles in the United States ($108K).

Senior Paid Media Manager median pay in the United States

$108K/yr

Most pay falls between $99K and $139K. Based on 43 salaries.

See all Workshop Digital salaries

Traffic Signals

Monthly Visitors
13K
Traffic Source Mix
Search
43.6%
Direct
40%
Referral
9.3%
Social
5.6%
Paid
1%

Headcount Trend

Current headcount: ~35
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Paid Media Manager

Workshop Digital · Richmond, VA · Hybrid