Responsibilities

• Paid Media Strategy & Performance
• Own paid media strategy across search, social, display, video, and emerging paid channels for Whiteboard Marketing clients.
• Develop and oversee campaign strategies aligned to client goals including lead generation, patient acquisition, appointment growth, brand visibility, and return on ad spend.
• Manage pacing, budget allocation, bid strategy, targeting, audience segmentation, creative testing, and channel mix optimization across a large multi-account portfolio.
• Identify growth opportunities across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, Performance Max, Demand Gen, remarketing, and future platform expansions.
• Translate client business goals into measurable paid media KPIs and optimization roadmaps.
• Maintain accountability for campaign performance, efficiency, and business outcomes across the department.
• Measurement, Conversion Tracking & Attribution
• Own the accuracy and integrity of conversion tracking across all paid media accounts.
• Lead implementation, auditing, troubleshooting, and ongoing maintenance of tracking through Google Tag Manager, GA4, platform pixels, offline conversion imports, call tracking, CRM integrations, and related tools.

Requirements

• 5+ years of hands-on experience managing paid media campaigns across Google Ads and paid social platforms, preferably in an agency environment.
• 2+ years of experience in a senior-level, lead, or management capacity within paid media.
• Proven success managing significant advertising budgets across multiple clients or brands.
• Deep expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, and GA4.
• Strong experience with conversion tracking, event architecture, attribution modeling, and ROI measurement.
• Experience troubleshooting tracking issues across websites, landing pages, forms, call tracking tools, CRM systems, and ad platforms.
• Strong understanding of lead generation marketing and performance optimization.
• Demonstrated ability to prioritize across many accounts, stakeholders, and deadlines without losing strategic focus.
• Excellent communication skills with the ability to explain paid media strategy and performance to both technical and non-technical audiences.
• Strong analytical skills, high attention to detail, and a bias toward action and accountability.

Preferred

• Agency experience managing local-service or healthcare-related clients.
• Experience with CallRail, Looker Studio, Zapier, HubSpot, Salesforce, or similar reporting and automation tools.
• Familiarity with offline conversion tracking, enhanced conversions, server-side tagging, or Conversions API implementations.
• Experience building or managing dashboards that connect media spend to pipeline, appointments, or revenue outcomes.
• Google Ads, GA4, Meta, or LinkedIn certifications.
• Experience mentoring specialists or building department processes and standards.
• Working knowledge of landing page optimization, CRO principles, and paid media creative testing.

Benefits

• 401(k)
• Medical, dental, and vision benefits
• Paid vacation