Own paid media planning and execution across digital and traditional channels, shaping budgets, channel mix, and agency partnerships to hit acquisition and brand goals.

• Growth Infrastructure: Lead paid media strategy across digital and traditional channels, including paid search, paid social, display, local publishers, print, and emerging media opportunities.
• Channel & Budgeting: Define channel mix, spend allocation, pacing, and media priorities aligned to acquisition, engagement, and brand goals.
• Agency & Publisher Management: Coordinate and support media buys directly where appropriate, partnering with publishers and vendors on pricing, placement, and flighting.
• In-house Transition: Support transitions of media responsibilities from agency led execution to in-house management as applicable.
• Budget Oversight: Oversees media budget with Marketing Director to ensure efficiency and optimization across all media partners and vendors.
• Internal Partnership: Serve as a primary internal partner in paid media planning, prioritization, and performance discussions.
• Hands-on Optimization: Manage hands on execution and optimization of paid digital campaigns across platforms.
• Creative Execution: Coordinate creative asset delivery and execution, including creative rotations, refreshes, and versioning across channels.
• Performance & Testing: Analyze campaign performance and contribute optimization recommendations through regular performance reviews and testing cycles.
• Experimentation: Design and execute A B and multivariate tests across creative, audiences, formats, and placements.