Responsibilities

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.
• Allocate and manage a substantial, multi-vertical paid media budget based on performance, business priorities, and opportunities for growth.
• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix to improve results.
• Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and return on investment.
• Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners.
• Evaluate and pilot emerging advertising opportunities, including AI-driven advertising channels, and scale programs that demonstrate results.
• Manage relationships with advertising platforms, agencies, and other paid media partners.
• Partner across Demand Generation, Product Marketing, Vertical Marketing, ABM, and other marketing teams to align paid media strategy with business priorities.
• Provide direction and quality assurance for campaign builds, trafficking, tracking, and other execution support provided by the Marketing Coordinator.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
• 5+ years of experience in paid media or digital advertising, with significant hands-on experience managing B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen campaigns at scale.
• Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.
• Experience managing substantial paid media budgets with accountability for performance and ROI.
• Experience working with advertising platform representatives, agencies, or other external partners.
• Deep knowledge of Paid Search strategy, including campaign structure, bidding, targeting, optimization, and budget allocation.
• Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools.
• Strong understanding of B2B buying cycles and how paid media contributes to lead generation, opportunities, pipeline, and revenue.
• Ability to analyze performance data and turn it into clear insights and actionable recommendations for leadership and cross-functional partners.

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice