Paid Media Manager

Responsibilities

• Own day-to-day management of millions in monthly paid social spend across Meta, Pinterest, and AppLovin, with potential expansion to additional platforms (TikTok, Snapchat, Reddit, etc.)
• Plan, launch, and optimize campaigns to hit aggressive efficiency and volume targets across prospecting and retargeting
• Develop and execute structured testing roadmaps across audiences, placements, bidding strategies, and account structures
• Partner closely with the Creative Strategy team to translate performance data into creative insights, hooks, angles, and net-new concepts for testing
• Collaborate with the Sr. Director of Growth on forecasting, budget pacing, scenario planning, and channel-level optimization decisions
• Build and maintain reporting dashboards to monitor performance, surface trends, and communicate results to cross-functional stakeholders
• Conduct deep-dive analyses on creative, audience, and funnel performance to identify what's working, what's not, and where to invest next
• Manage daily pacing, bid adjustments, and budget reallocations to hit blended CAC, ROAS, and contribution margin goals
• Highlight new creative needs based on platform-specific performance gaps and opportunities
• Stay ahead of platform updates, beta features, and industry best practices, and translate them into actionable testing opportunities

Requirements

• Bachelor's Degree and/or equivalent work experience in marketing, business, economics, or a related field
• 5+ years of hands-on paid social buying experience, ideally at a high-growth DTC brand or performance-focused agency
• Proven track record managing $1M+ in monthly paid social spend with direct accountability for CAC, ROAS, and revenue targets
• Deep expertise in Meta Ads Manager is required; hands-on experience with Pinterest and AppLovin is strongly preferred
• Demonstrated experience designing and executing structured creative and audience testing frameworks
• Experience with attribution platforms (e.g., Northbeam, Triple Whale, Rockerbox). MMM/incrementality experience is a plus
• Applicants must be currently authorized to work in the United States on a full-time basis

Preferred

• Startup, DTC, or consumer hardware experience or strong interest is a plus
• Hands-on experience with Pinterest and AppLovin is strongly preferred
• MMM/incrementality experience is a plus
• Experience with attribution platforms (e.g., Northbeam, Triple Whale, Rockerbox)

Benefits

• Option for fully paid medical, dental, and vision coverage
• Opportunity to contribute to 401k
• Unlimited PTO plus 11+ paid holidays
• Monthly wellness stipend
• Free Sans product!