Paid Media Manager (Retail Focus)

Madison, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media across social/search and lead retail media initiatives for a Madison-based team.

  • Must-have: 2–5+ years of paid media experience (agency or in-house)
  • Standout: Based in or willing to work in Madison, WI

Job Description

Responsibilities

  • Manage and optimize paid media campaigns across paid social and search
  • Support and execute retail media campaigns (Instacart, Roundel, etc.)
  • Analyze performance and identify opportunities to scale efficiently
  • Work directly with internal team and client stakeholders on strategy and execution
  • Contribute to testing, learning, and improving account performance over time

Requirements

  • 2–5+ years of paid media experience (agency or in-house)
  • Strong understanding of performance marketing fundamentals (Meta, Google, etc.)
  • Detail-oriented and comfortable managing multiple accounts
  • Interested in learning and growing within retail media (experience is a plus, not required)
  • Based in or willing to work in the Madison, WI area

Preferred

  • even if you haven’t worked hands-on in those platforms yet
  • Interested in learning and growing within retail media (experience is a plus, not required)

Gawronski Media

We’re a lean, powerhouse team out of Madison, WI, driving brand growth through paid media. From boosting sales on Instacart to building massive brand awareness on Meta, we’re experts across the entire digital landscape—social platforms, retailer sites (Target, Walmart, and more), Instacart, and Amazon.We know agency fluff and wasteful spending don’t drive results. That’s why we cut the frills and get straight to what matters—making every dollar work hard for your brand. Let’s make it happen.

Founded in 2018
Madison, Wisconsin, USA
8 employees (4 in marketing)

Traffic Signals

Monthly Visitors
694
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
4 (50% of company)