PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
FOX Carolina News
Brookhaven, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
13 hrs ago
Paid Media Manager - Remote
USA (Remote)
$65K/yr – $80K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own media planning and execution with first party data integration to drive acquisition, retention and reactivation across key segments while collaborating on analytics and reporting for media performance.
- Channel expertise to shape media mix and optimize results across paid social, search, and CRM-enabled campaigns.
- Lead data-driven audience modeling and CRM segments to inform paid media strategy and activation.
- Partner with Strategic Marketing, PM and Creative to translate briefs into tactics and measure impact.
Job Description
- Serve as the day-to-day relationship holder with the media AOR and ACS.
- Execute in-house ad-hoc social and search media investments and strategies.
- Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
- Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
- Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
- Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.
- TRAVEL REQUIREMENTS: - Ability to travel (by car and/or airplane) when necessary.
American Cancer Society
3.5 Glassdoor
The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. We are the only organization improving the lives of people with cancer and their families through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer. Learn more at cancer.org or by calling us at 1-800-227-2345.
Founded in 1913
Atlanta, Georgia, USA
7.9K employees (725 in marketing)
63% recommend to a friend
75% CEO approval
Traffic Signals
Monthly Visitors
3.2M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
64.9%
Direct
26.8%
Referral
6.3%
Social
1.1%
Paid
0.8%
Headcount Trend
Current headcount: ~7.9K
Marketing Team
Marketing Team Size
682 (9% of company)
Median Career Experience
17 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Dave Lew
Chief Marketing Officer
At the company for 2 years 3 months
Lauren Hyatt
Vice President, Marketing Strategy & Planning
At the company for 9 years 11 months
Chris Kelly
Vice President, Growth Marketing
At the company for 1 year 9 months
Matt Oates
SVP, Brand and Strategic Marketing
At the company for 1 year 10 months
Funding
Total Funding
$2.7M
Last Raise
$10K
Grant, 8 months ago
Funding History
- Jul 2025Grant • $10K
- Nov 2024Grant • $20K
- Aug 2024Grant • $645K
