Responsibilities

• Develop integrated media strategies that align with client goals and target audience insights, focusing on innovation across digital and traditional channels, including social, programmatic, CTV, TV, radio, and print.
• Leverage data, market research, and analytics to guide media strategies and continuously improve campaign performance.
• Lead the execution of media campaigns, managing placement, scheduling, budget allocation, and vendor relationships.
• Perform daily campaign strategy and management, leveraging data-driven insights to scale recommendations. Drive performance through keyword research, ad copy development, landing page optimization, and in-depth analysis.
• Implement, manage, and refine campaigns across platforms such as Google Ads, Meta, LinkedIn, and Programmatic demand-side platforms (DSPs), including traditional media vendor management.
• Monitor and analyze campaign performance using tools like Google Analytics, Agency Analytics, Looker Studio, Call Rail, and other measurement platforms.
• Work closely with our data science team to dive deeper into metrics and make strategic decisions around campaign optimizations.
• Prepare and present performance reports with actionable insights and recommendations for continuous improvement.
• Serve as a trusted partner to clients in conjunction with the Strategy and Account teams, providing expert guidance throughout the campaign lifecycle.
• Collaborate with internal teams, including creative, account management, strategy, and analytics, to ensure alignment and consistency.