Paid Media Manager

Responsibilities

• Work on a daily basis with large brands on performance and brand advertising campaigns that drive impact, revenue, and growth.
• Work with and have the opportunity to manage advertising operations teams across social, search, and/or programmatic channels.
• Own the strategic approach for paid media channels across key accounts, working hands-on-keyboard within media platforms to build and execute channel strategies that deliver against clients’ business objectives.
• Lead day-to-day client conversations, translating performance insights into clear recommendations, strategic actions, and future planning.
• Oversee media budgets, pacing, forecasting, and performance delivery to ensure activity remains aligned with client objectives and commercial targets.
• Maintain high standards across campaign setup, QA, trafficking, tracking, optimization, and reporting accuracy.
• Learn and implement advanced measurement tactics and tools to bridge the gap between investment and measurability.
• Bring innovation and new ideas to the table for both your direct clients and accounts, as well as the agency more broadly.
• Build and execute tests — then report on those findings and make recommendations on how those tests should be interpreted, iterated, and improved.
• Drive the strategic adoption of Realtime’s proprietary AI tools, embedding them into key processes and workflows to improve campaign efficiency, optimization quality, and scalability.

Requirements

• At least two years of advertising experience, with exposure to at least two of the following paid media channels: paid social, paid search/shopping, programmatic advertising, app-based advertising.
• Proven track record of success within paid media campaigns.
• Demonstrated ability to manage multiple accounts and projects simultaneously to meet objectives and key deadlines.
• Experience with website and lead analytics (UTM tagging, Google Tag Manager, Salesforce, Google Analytics, Tableau).
• Relevant platform certifications obtained.
• Outstanding data handling and analytical skills.
• Excellent written and verbal communication skills.
• Familiarity with deck creation and presentation.
• Well-organized and flexible; able to move from project to project without delay.
• Ability to work independently and as a member of a team.