Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
19 hrs ago
Paid Media Manager
Lehi, UT (Hybrid)
Salary Not AvailableMid Level1+ years expFull time
Posted 2 months ago
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Job Summary
Own and optimize paid social campaigns on TikTok with cross-channel influence, focusing on rapid creative iteration and platform-native formats to improve ROAS across TikTok Shop, DTC, and Meta.
- TikTok-first demand: plan, launch, and optimize campaigns and assets tailored to TikTok's formats and trends.
- Creative pipeline: brief and produce TikTok-native video, UGC-style content, and Meta-adapted variants to maintain a steady asset flow.
- Measurement and optimization: monitor CPA/ROAS, run A/B tests on audiences and creatives, and coordinate multi-channel reporting.
Job Description
ResponsibilitiesMinimum 1–2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus. Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats — In-Feed, Spark Ads, TopView, GMVmax, and more. Working familiarity with Meta Ads Manager and core formats In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta. Creative mindset with an intuition for what performs natively on TikTok — short-form video, trending sounds, authentic storytelling. Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta Experience with budget management, pacing, and multi-channel reporting. Excellent communication and collaboration skills. Meta experience is a plus but not the primary focus. Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta Experience with budget management, pacing, and multi-channel reporting - Unlimited PTO - Paid Holidays - Onsite Fitness Center - Company Paid Life Insurance - Casual Dress Code - Competitive Pay - Health, Vision, and Dental Insurance - 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
- Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
- Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed.
- Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.
- Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
- Conduct A/B testing on creatives, audiences, offers, and campaign structures — with a focus on TikTok's unique testing environment.
- Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.
- Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.
- Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.
- Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
- Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.
Pattern
Pattern builds the world's most sophisticated suite of logistics tools for dynamic, unstructured, logistics environments. We're bringing the consistency, visibility, and reliability of conveyance out into the dynamic world - with flexibility, scalability, at a fraction of the cost.
