Paid Media Manager (Paid Search & Social)

Responsibilities

• Execute paid media strategies aligned with company objectives across Google Ads, Meta, and other applicable advertising platforms.
• Manage and optimize national paid advertising campaigns across Google Ads, Meta, and other applicable platforms, including campaign launches, audience targeting, bidding strategies, budget pacing, and ongoing optimization.
• Execute and optimize franchise development and truck sales campaigns while partnering with the Director on campaign strategy.
• Stay current on platform updates, emerging technologies, and paid media best practices.
• Monitor campaign performance, analyze results, and identify opportunities to improve efficiency, lead quality, and overall campaign effectiveness.
• Plan, execute, and evaluate A/B tests to validate optimization opportunities and improve campaign performance.
• Maintain organized, scalable campaign structures and ensure adherence to paid media and brand-specific best practices.
• Recommend landing page and conversion rate optimization (CRO) improvements to support campaign objectives.
• Maintain accurate campaign tracking, UTMs, conversion tracking, and reporting across paid media platforms.
• Develop and maintain recurring performance reports that communicate campaign results, trends, and actionable insights.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field, or equivalent professional experience.
• 3–5+ years of hands-on experience managing paid media campaigns across Google Ads and Meta.
• Demonstrated experience independently launching, managing, and optimizing paid advertising campaigns, with a strong understanding of campaign structure, audience targeting, bidding strategies, budget management, and performance optimization.
• Hands-on experience with Google Analytics (GA4), campaign reporting, and performance analysis. Familiarity with Looker Studio (Data Studio), conversion tracking, Google Tag Manager, or other reporting and analytics tools is preferred.
• Experience planning, executing, and analyzing A/B tests to identify optimization opportunities. Familiarity with landing page optimization and conversion rate optimization (CRO) principles is preferred.
• Proficiency with workplace productivity, communication, and project management tools, including Google Workspace, Slack (or similar platform), and ClickUp (or similar software), is preferred.

Preferred

• Familiarity with Looker Studio (Data Studio), conversion tracking, Google Tag Manager, or other reporting and analytics tools is preferred.
• Google Workspace, Slack (or similar platform), and ClickUp (or similar software) are preferred.

Benefits

• 401(k)
• Paid time off
• Health insurance
• Vision insurance
• Dental insurance
• Life insurance