Paid Media Specialist

Responsibilities

• - Own a portfolio of client accounts and serve as the primary point of contact
• - Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
• - Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• - Translate campaign data into clear, actionable recommendations for non-technical clients
• - Build strong client relationships that support retention, renewals, and referrals
• - Solve account issues proactively to support stability and growth
• - Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• - Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables
• - Monitor performance daily and make adjustments based on cost-per-appointment and other key metrics
• - Diagnose underperforming campaigns and develop strategies to improve results

Requirements

• - 4+ years of hands-on paid media experience, with a strong focus on Meta advertising
• - Experience simultaneously managing multiple client accounts and leading client-facing conversations
• - Proven ability to manage campaigns toward defined performance targets while supporting client retention
• - Experience with conversion tracking, pixels, and basic marketing automation
• - Strong communication, organization, and problem-solving skills

Preferred

• - Financial services marketing
• - Lead-generation and appointment-setting campaigns
• - Video sales letter marketing
• - High-ticket or considered-purchase funnels
• - Direct-response advertising

Benefits

• - Paid Time Off, including vacation, sick time, and public holidays
• - Training & Development
• - Work From Home
• - Flexible Schedule
• - Performance Bonus