Responsibilities

• Media Strategy & Ownership – Lead end-to-end integrated paid media strategy, planning, and activation for Pop-Tarts®, Eggo®, and Rice Krispies Treats®, ensuring investments drive both brand growth and business performance.
• Audience Strategy & Activation – Leverage first, second, and third-party data, consumer insights, and retail intelligence to identify high-value audiences and develop audience-first activation plans across strategic audience objectives.
• Measurement & Optimization – Partner with Analytics to establish KPIs, measurement plans, and learning agendas. Translate campaign performance, sales lift, and Marketing Mix Modeling results into actionable insights that continuously optimize media investments and improve business outcomes.
• Agency & Partner Leadership – Lead media agency and platform partner relationships, setting strategic direction, driving accountability, and ensuring best-in-class planning, execution, innovation, and performance.
• Investment & Budget Stewardship – Manage media budgets, annual planning, flowcharts, approvals, and investment optimization to maximize effectiveness and efficiency across all investments.
• Learning, Innovation & Cross-Functional Leadership – Champion a culture of testing and learning while partnering closely with Brand, Analytics, and the Integrated Agency Team teams to identify growth opportunities and advance marketing effectiveness.

Requirements

• Deep expertise in integrated paid media, with a proven track record of developing and executing integrated media strategies that drive measurable brand and business growth.
• Strong audience, data, and analytics capabilities, leveraging consumer insights and in-market performance data to uncover growth opportunities, inform investment decisions, and optimize performance.
• Expert knowledge of today's media ecosystem, including Linear TV, Connected TV, Paid Social, Online Video, Search, Retail Media, and emerging channels, with a passion for innovation and continuous learning.
• Ability to translate complex data and performance results into clear, actionable recommendations, influencing stakeholders and driving smarter business decisions.
• Exceptional leadership, communication, and collaboration skills, with experience managing agency partners, working cross-functionally, and thriving in a fast-paced environment.]
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Benefits

• benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.