Paid Media Manager

Middletown, DE (Remote)

$62K/yr – $68K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Own paid media performance across Meta and Google Ads, turning data into actionable optimizations, setting up structured campaigns, tracking, and clear reporting to drive consistent client wins.

  • Lead generation campaigns across Meta/Google Ads with structured setup, targeting, and tracking.
  • Identify and diagnose performance issues early, and implement recovery plans and funnel improvements.
  • Collaborate with project managers, creatives, and leadership to align campaigns to strategy and timelines.

Job Description

Own paid media performance across Meta and Google Ads, turning data into actionable optimizations, setting up structured campaigns, tracking, and clear reporting to drive consistent client wins.

  • Lead generation campaigns across Meta/Google Ads with structured setup, targeting, and tracking.
  • Identify and diagnose performance issues early, and implement recovery plans and funnel improvements.
  • Collaborate with project managers, creatives, and leadership to align campaigns to strategy and timelines.
  • Write compelling ad copy, build Canva creatives, and coordinate with designers for higher-level assets.
  • Monitor and optimize campaigns regularly: audiences, creative, copy, bidding, and type selection.
  • Manage budgets to maintain momentum without chronic overspend.
  • Document changes and learnings in the training/process platform for repeatable wins.
  • Provide actionable recommendations to improve conversions, such as landing page updates and tracking enhancements.
  • Prepare updates that translate performance data into what happened, why, and next steps.
  • Participate in Zoom sessions for collaboration, training, and troubleshooting around tracking forms/calls.
Halstead Media logo

Halstead Media

HALSTEAD provides industry-specific marketing solutions for the lawn, landscape, pool, and outdoor living industries. Working with contractors, building product manufacturers, and suppliers to the trade, industry leaders are hungry for simplified, content-driven marketing systems. Solutions that drive real business results. Hungry for a partner that understands their industry—and their target customer across both B2B and B2C channels—better than anyone else. From the job site to the website, HALSTEAD delivers this and more, for an industry we’ve called home for over 25 years. We provide full marketing system solutions including website design, paid Facebook, Instagram, and LinkedIn Advertising, search marketing with search engine optimization and paid search with Google Ads, videography and content development, cutting-edge analytics dashboards, reputation management, print brochures, branding, and marketing strategy. We work with leading contractors including landscape firms, pool builders, fencing contractors, landscape lighting installers, lawn care specialists, and residential and commercial landscape maintenance firms. Additionally, we work with the entire outdoor living supply chain, including trade suppliers and outdoor building product manufacturers. A truly unique combination of skillsets, disciplines, and experience is at the heart of HALSTEAD. Led by a husband and wife leadership team that combines over 20 years of multi-channel design/build industry experience with Fortune 500 marketing, sales, and project management experience, HALSTEAD is client-focused from the ground up. We’ve flipped the traditional agency model on its head in many ways to deliver best in industry solutions for leading companies in the outdoor living industry.

Founded in 2013
Ardsley, New York, USA
22 employees (11 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
32%
Direct
44.5%
Referral
8.1%
Social
13.6%
Paid
1.6%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
10 (45% of company)
Median Career Experience
15 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1