Paid Media Manager

Responsibilities

• Own Google Ads (Search, Shopping, and Performance Max), Microsoft Advertising (Bing), and Meta campaigns across all three websites, using target ROAS bidding to balance growth and profit.
• Manage budgets and pacing to plan through graduation season and the holidays, and hit revenue and return on ad spend (ROAS) goals.
• Measure success on real site orders and cost per order, not just what the ad platforms report.
• Run a daily account check: spend against budget, conversion tracking, promotions, product feed issues, and change history.
• Bring forward new ideas, recommendations, and solutions on your own, with the numbers to back them up.
• Plan budget and bid changes ahead of each promotion and season, and follow our approval process before making them.
• Test and grow new channels, including connected TV/OTT (such as MNTN), AI search and answer engine (AEO) placements, and other new platforms, with clear goals, set read dates, and a written readout of results.
• Use AI tools to speed up analysis and reporting, while keeping full control of budgets, targeting, and results.
• Keep product feeds in Google Merchant Center, conversion tracking, and audiences accurate and working, and monitor competitors and auction trends.
• Deliver weekly and monthly performance reporting with insights and next steps, and share data with our in-house analytics tools.

Requirements

• At least 4 to 6 years of hands-on paid media experience in Google Ads
• Proven success personally managing annual media budgets of $1M with aggressive revenue and ROAS goals.
• Advanced skills in Google Ads, including Shopping, Performance Max, and target ROAS bidding, plus Microsoft Advertising (Bing) and Meta Ads.
• Experience with Google Merchant Center and product feeds.
• Strong working knowledge of GA4 and conversion tracking.
• Experience managing campaigns in-house and working with agency partners, including taking over accounts from an agency.
• Advanced Excel or Google Sheets skills, and experience with Monday.com or a similar project management tool.
• Proactive and self-directed, with a track record of spotting opportunities, recommending solutions, and following through without being asked.
• Strong attention to detail; you check budgets, settings, and dates before anything goes live.
• Clear, confident communicator who can explain results in plain language.

Preferred

• Experience with connected TV/OTT advertising (MNTN or similar) or testing other new platforms
• Bachelor's degree in Marketing, Business, or a related field preferred
• Google Ads certification is a plus

Benefits

• Company Paid Time Off and Sick Time
• Medical, Dental, and Vision Insurance
• Flexible Spending and Dependent Care Accounts
• 401k
• Life Insurance
• Short-Term and Long-Term Disability Insurance
• Participation in Perks at Work (discounts on a wide variety of specialty products and services)