Responsibilities

• Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns
• Manage, monitor and analyse data feeds to improve product visibility and increase ROI
• Identify areas for optimisation and provide insights to improve the performance of the campaigns
• Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness
• Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation
• Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets
• Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines
• Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed

Requirements

• Strong interest in e-commerce and paid media
• Ability to work independently and collaboratively as part of a team
• Strong analytical skills and attention to detail
• Proficient in Microsoft Excel and data analysis tools
• Excellent communication skills, both written and verbal
• Ability to work in a fast-paced, dynamic environment
• Bachelor's degree in Marketing , Business, or a related field is preferred but not required