Paid Media Manager

Responsibilities

• Own Blitzy’s paid acquisition strategy across Google, LinkedIn, Reddit, X, and other digital advertising channels, building and optimizing campaigns to reach high-value audiences and drive growth.
• Execute full-funnel marketing campaigns that generate awareness, engage prospective buyers, and move qualified audiences through the buying journey without prematurely eliminating potential opportunities.
• Analyze campaign performance, audience behavior, conversion data, and funnel metrics using tools like PostHog and BigQuery to understand what is working, identify opportunities, and make data-backed decisions.
• Experiment with targeting, messaging, creative, and channel strategies, rapidly testing and iterating on campaigns to improve performance and maximize return on advertising spend.
• Manage paid media budgets and channel investment, making informed decisions on where to allocate spend based on campaign performance, audience engagement, and growth opportunities.
• Collaborate with Blitzy's leadership and cross-functional teams to align performance marketing initiatives with broader go-to-market priorities and continuously improve our growth motion.
• Leverage AI, automation, and tools like Claude Code to streamline campaign execution, uncover insights, build efficient workflows, and scale marketing operations.

Requirements

• 5+ years of experience in performance marketing, growth marketing, paid acquisition, or digital advertising, preferably within B2B SaaS or high-growth technology companies.
• Bachelor's degree in Marketing, Business, Analytics, or a related field; equivalent practical experience is equally valued.
• Proven experience building, managing, and optimizing paid advertising campaigns across Google Ads, LinkedIn Ads, and other digital advertising platforms.
• Demonstrated experience managing significant paid media budgets, making strategic investment decisions, and optimizing campaigns against performance goals.
• Strong analytical skills with the ability to interpret campaign data, identify trends, measure performance, and translate insights into actionable optimizations.
• Hands-on experience with marketing analytics and reporting tools such as PostHog, BigQuery, Excel, or Google Sheets.
• Deep understanding of full-funnel marketing, audience segmentation, demand generation, and paid acquisition strategies.
• Ability to move quickly, experiment, and continuously iterate on campaigns based on real-time performance and changing business priorities.
• Experience using AI tools, particularly Claude Code, to improve workflows, automate processes, analyze data, and increase execution speed.
• Strong communication and collaboration skills, with the ability to work cross-functionally and independently in a fast-paced environment.