Responsibilities

• Drive paid media strategy across traditional, digital, and emerging platforms
• Lead planning and execution of media buys including endemic, CTV/streaming, and paid social
• Manage influencer marketing programs, including oversight of Influencer Specialist
• Brief agency partners and internal teams on campaign objectives, creative needs, and performance expectations
• Communicate performance insights and strategic recommendations to cross-functional stakeholders
• Integrate paid media with brand campaigns, product launches, and always-on storytelling
• Analyze media performance and optimize budget allocation across channels and funnel stages
• Maintain strong agency and partner relationships to ensure best-in-class execution
• Track KPIs and build clear reporting frameworks across all paid initiatives
• Coordinate with eCommerce and Performance Marketing to ensure a seamless consumer journey and aligned investment strategy between brand and DTC
• Develop new channel strategies, including podcasting and emerging platforms

Requirements

• BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
• 5-7+ years of experience in digital marketing, paid media, or related field
• Background knowledge in media planning, creative development, and performance analytics
• Experience in budget management, paid social, CTV/streaming, digital media
• Strong understanding of full-funnel marketing and attribution
• Demonstrated ability to manage agency partners and cross-functional stakeholders
• Excellent interpersonal skills and ability to effectively communicate at all levels of organization.
• Highly organized, diligent, and comfortable operating in a fast-paced, dynamic environment.
• Adjusts quickly to changing priorities and business needs.
• Travel as needed and/or required by essential job functions.

Preferred

Benefits

• eligible to participate in the Company’s annual incentive plan
• a 401(k) plan with employer match
• paid parental leave
• an employee discount program on apparel and gear
• casual & hybrid work environment
• a host of other perks we don’t have room to mention here