Bauer Hockey

Brand

Company overview

Bauer Hockey is the world's leading designer, developer, manufacturer and marketer of ice hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most innovative products in the industry.

Founded in 1927

Exeter, New Hampshire, USA

763 employees (119 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.5% year over year

Audience

Monthly website visitors

549.5K

Month over month+30.8%

Quarter over quarter+36%

Top sourceSearch (51.3%)

Ad budget per month$16.5K

Average search rank50.6

Traffic source mix

Search

51.3%

Direct

41.2%

Referral

4.3%

Social

2.6%

Paid referral

0.6%

LinkedIn followers

Follower count and growth

Total followers

50.3K

12-mo growth

+10.4%

Monthly growth

+2.1%

News

Chiefs’ goaltender Carter Esler partners with Bauer, Providence Sacred Heart Children’s Hospital to create holiday-themed pads for charity

Dec 7, 2025 • BVM Sports

Bauer Extends NESN, PWHL Partnership

Nov 25, 2025 • NESN

NAHL Announces Bauer Hockey Stars of the Week

Nov 17, 2025 • nahl.com

Links

Open positions

Paid Media Manager

Bauer Hockey

Exeter, NH (Hybrid)

In-houseFull-timeSenior level5+ years exp.

Paid Media Manager

Bauer Hockey

Exeter, NH (Hybrid)

In-houseFull-timeSenior level5+ years exp.

2 open marketing positions

Paid Media Manager

Bauer Hockey

Exeter, NH (Hybrid)

In-houseFull-timeSenior level5+ years exp.

Paid Media Manager

Bauer Hockey

Exeter, NH (Hybrid)

In-houseFull-timeSenior level5+ years exp.