Paid Media Manager

Responsibilities

• Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
• Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
• Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
• Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
• Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
• Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
• Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints.
• Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
• Craft copy that drives conversions. Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
• Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies.

Requirements

• 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with a working knowledge of SEO and how it complements paid.
• Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms.
• Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
• Strong analytical capabilities with a proven ability to translate complex datasets into actionable growth insights.
• Proactive, curious, solution-oriented, and highly collaborative mindset with exceptional attention to detail and campaign pacing skills.
• Strong copywriting skills with experience crafting high-performing, conversion-focused ad and landing page copy.

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices