Paid Media Manager at Audacity Health | San Diego County, CA | $50/hr – $90/hr

Audacity Health

Paid Media Manager

San Diego County, CA (Remote)

$50/hr – $90/hrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media execution and optimization across search, social, and programmatic channels, translating data into actionable client recommendations to drive KPI-aligned performance.

Campaign Management & Optimization: Build, launch, and optimize multi-channel paid media programs with trafficking, QA, pacing, and in-flight tweaks.
Measurement & Storytelling: Set up tracking, generate performance narratives, and present actionable insights to clients to explain the “so what” behind metrics.

Job Description

Build, launch, and manage end-to-end paid media campaigns across paid search, paid social, Google display, and programmatic display, including trafficking, QA, pacing, and in-flight optimization
Own paid search strategy and optimization in Google ads, including account structure, keyword research and expansion, negative keyword management, match type strategy, ad copy and asset testing, quality score diagnostics, and Auction Insights/competitive impression share analysis
Develop and execute paid search bid strategies (manual, target CPA, target ROAS, maximize conversions) and conduct ongoing optimization to improve CTR, conversion rate, CPA, and impression share against client KPIs
Manage paid social campaigns across Meta and LinkedIn, including audience build, creative trafficking, placement strategy, and bid/budget optimization
Activate programmatic campaigns across HCP-endemic platforms including PulsePoint and DeepIntent
Build performance reports and pull insights that clearly communicate what’s working, what isn’t, and what to do next- translating campaign data into a clear narrative for client audiences
Present campaign performance and optimization recommendations in client meetings
Proactively set up tagging and deploy tracking best practices via Google Tag Manager and Google Analytics
Drive innovation and implement testing strategies (A/B tests, audience tests, creative tests, landing page tests) to continually uncover optimization levers and improve performance
Analyze traffic trends and improve paid media performance based on the client’s KPIs

4-6 years of hands-on paid media experience, agency side strongly preferred
Deep in-platform experience: fluent navigating, building, and optimizing directly in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Demonstrated expertise in SEM strategy and Google ads optimization, including hands-on experience with keyword research tools, quality score management, and smart bidding strategies
Hands-on experience with HCP-endemic programmatic platforms (PulsePoint and DeepIntent) and NPI-based targeting
Healthcare, pharma, biotech, or diagnostics experience strongly preferred
Strong analytical skills with the ability to write clear, client-ready insights and translate campaign performance into a compelling narrative

Healthcare and life sciences domain experience

Audacity Health

Audacity is a brand strategy + activation agency that builds powerful brands by sparking emotions. That's because we ensure the human element is central to everything we create. Our integrated brand strategy and activation solutions help our health and science clients become market leaders.We combine strategy, science, art and technology in a range of transformative digital solutions. We simplify brands to the core. We push innovation to the edge and we connect brands to their markets — to drive revenue.Our proprietary solutions help our clients successfully create and launch new brands, refresh or reinvent existing brands, reorganize brand portfolios and create and deploy campaigns that shift perceptions and behaviors in our clients’ brands favor. Our branding capabilities extend all the way from the corporate level, to a division, to a product line down to a single product level.We serve clients across the whole continuum of health + science. Startups and Fortune 500 companies. Companies in 1) research and life sciences, 2) diagnostics, med device, and pharma, as well as 3) consumer health and wellness. Learn more at www.audacityhealth.com.

Founded in 2002

San Diego, California, USA

27 employees (16 in marketing)

www.audacityhealth.com