Paid Media Manager at Anchour | New Gloucester, ME

Anchour

Paid Media Manager

New Gloucester, ME (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media operations across multiple platforms, translating data into measurable business outcomes while maintaining rigorous setup, real-time optimization, and cross-team alignment.

Media Execution & Optimization: Plan, launch, monitor, and optimize multi-channel campaigns with trustworthy tracking and proactive adjustments.
Data-Driven Strategy & Reporting: Build automated analytics, translate performance into actionable guidance, and connect media activity to client goals.
Cross-Client Discipline & Collaboration: Manage large budgets across multiple clients with disciplined pacing and close collaboration with creative/strategy/ops teams.

Job Description

Responsibilities

Plan, launch, and manage paid media campaigns across Google Ads, Meta, connected TV, and YouTube, with occasional programmatic involvement
Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts and catching issues before they become problems
Set up campaigns correctly from the start, with proper structure, tracking, naming conventions, and attribution, so the data you’re working with is trustworthy
Proactively adjust bids, budgets, targeting, and creative based on performance signals, without waiting to be told
Stay current on platform changes, new features, and best practices across Google and Meta
Develop media strategies that align with client goals, not just platform defaults
Test audiences, creative variations, and bidding strategies methodically, and apply what you learn across accounts
Make clear recommendations on where to invest, where to pull back, and why, backed by data and stated with confidence
Bring ideas to the table proactively, not just when asked
Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency

Requirements

Agency Experience: 3+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered
Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic a strong plus
Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes
Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early, and you act on them without being asked
Reporting Infrastructure: You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility
Data Storytelling: You don't just report numbers. You explain what happened, why it happened, and what you're doing about it, in language clients actually understand
Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones
New England-Based: This is a hybrid role with set in-office days and occasional in-person client collaboration. Must be located in New England
New England-Based: This is a hybrid role with set in-office days and occasional in-person client collaboration. Must be located in New England

Preferred

AI-Integrated Workflow: You're using AI tools to work smarter, whether for research, reporting, copy testing, or strategy, and you can speak to how it's made your work better
Multi-Industry Fluency: Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives

Benefits

What You'll Get
Competitive Salary.
Profit Sharing. Our success is your success.
Retirement. Savings plan with a 4% company match
Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members
Optional HSA. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses
Home Office Setup. Get a laptop + 50% reimbursement for home office equipment
Paid Time Off. Minimum three weeks of paid time off per year
Paid Leaves. Paid parental, medical, bereavement, and other types of leave
Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round
Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times
Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child

Anchour

Anchour is a results-driven creative agency that helps ambitious brands unlock their full potential. We partner with companies across key industries—including CPG, finance, retail, professional services, healthcare, and technology—to drive sustainable growth through a unique blend of brand strategy, innovative design, digital experiences, and marketing.Our approach combines strategic insight with creative execution, enabling brands to connect deeply with their audiences and scale efficiently. Whether developing a distinctive brand identity or optimizing digital touchpoints for seamless, customer-centric journeys, we focus on what truly matters: driving measurable outcomes and fostering meaningful connections.From crafting unforgettable brands to executing high-performance campaigns, Anchour is dedicated to helping businesses thrive in competitive markets.

Founded in 2013

New Gloucester, Maine, USA

58 employees (23 in marketing)

www.anchour.com