Paid Media Manager, Amazon Music

Responsibilities

• Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music
• Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
• Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
• Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.