Responsibilities

• Own paid social performance. Plan, launch, and optimize campaigns across Meta and TikTok, accountable to client goals — ROAS, CPA, lead volume, and growth — with clear budget pacing and reporting.
• Build the creative. Translate client objectives into ad concepts — angles, hooks, formats — and shepherd them from idea through production to live campaign alongside our content team.
• Be the client's strategist. Lead strategy calls, present results, and explain the "why" behind decisions in a way that builds long-term trust.
• Grow the paid function. Shape Romi's paid media offering and processes from the ground up as this side of the business scales.

Requirements

• Several years of hands-on media buying experience, with deep, demonstrable expertise in Meta Ads and TikTok Ads. Agency experience a strong plus.
• A track record of managing meaningful ad spend end to end and being accountable for the results.
• Analytical and organized — genuinely comfortable in the numbers.

Preferred

• Experience in hospitality or D2C verticals.
• Familiarity with creative testing methodologies and UGC-style ad production.