Responsibilities

• Develop and execute strategic paid media campaigns on Meta, Bing, Google Ads, and TikTok to meet client objectives and KPIs.
• Conduct detailed keyword research and audience segmentation to optimize targeting accuracy and campaign performance.
• Manage end-to-end PPC (pay-per-click) campaign management, including ad creation, bidding strategies, and bid adjustments to enhance conversions.
• Utilize tools such as Google Analytics, Google Tag Manager, and SEM/SEO tools to monitor campaign performance and identify opportunities for improvement.
• Implement conversion optimization techniques to improve landing page effectiveness and increase lead generation or sales.
• Collaborate with cross-functional teams to integrate media buying efforts with broader digital marketing strategies such as SEO, affiliate marketing, and web analytics.
• Monitor budgets meticulously to ensure efficient allocation of ad spend while maintaining high-quality results.
• Stay updated on industry trends in digital marketing, media planning, and emerging platforms like TikTok to keep campaigns innovative and competitive.

Requirements

• Proven experience managing paid media campaigns across Meta (Facebook), Bing Ads, Google Ads (AdWords), and TikTok with demonstrable success in performance marketing.
• Strong expertise in PPC campaign management, social media management, and media buying strategies.
• Proficiency with SEM tools such as Google Analytics, Google Tag Manager, SEO tools, and web analytics platforms.
• Knowledge of keyword research techniques and SEO fundamentals to support integrated marketing efforts.
• Experience with budgeting for large-scale digital advertising campaigns while maximizing ROI.
• Excellent analytical skills with the ability to interpret data insights for continuous campaign improvement.

Preferred

• Familiarity with affiliate marketing strategies and conversion optimization practices within e-commerce environments is advantageous.