Paid Media Executive

Responsibilities

• Campaign Execution & QA: Set up, launch, and manage campaigns across SEM and paid social platforms. Perform rigorous pre-launch QA checks and make sure tracking pixels, tags, and events (Meta Pixel, GA4, CAPI) fire perfectly.
• Optimization & Budgeting: Keep a sharp eye on campaign performance, manage budgets accurately, conduct basic troubleshooting, and test creative messaging and formats to push ROI higher.
• Client & PM Collaboration: Build warm, responsive relationships with client contacts. Partner closely with internal PMs, developers, and designers to gather campaign assets, align resources, and support basic performance best practices.
• Data, Tracking & Reporting: Build dashboards, gather performance data, compile monthly and end-of-campaign reports, and deliver clear, actionable insights both internally and to clients.
• Agency & Time Process Management: Accurately track real-time daily hours (~8 hrs/day) in our agency system, follow all agency SOPs/workflows, and flag any resource or timeline risks early to keep projects running like clockwork.
• Stay Ahead & Support: Keep your finger on the pulse of industry trends, document key learnings, organize shared team drives, and lend a hand to fellow digi team crew whenever needed.

Requirements

• Data-Driven & Detail-Oriented: Tech-savvy with a solid foundational understanding of paid media platforms (SEM, Paid Social) and tracking tools (GA4, Meta Pixel, CAPI)
• Organized Collaborator: A proactive communicator who naturally manages deadlines, adheres to SOPs/naming conventions, and flags potential roadblocks early
• Client-Ready: Calm, clear, and professional in client interactions, with great note-taking skills and a proactive approach to addressing questions
• Hospitality Obsessed: A genuine passion for food, drink, travel, and experience-led brands
• Growth Mindset: Open to feedback, curious about fresh ad formats, and always looking for ways to refine campaign delivery and team process

Benefits

• 401(k) Eligibility
• Medical, Dental, and Vision Benefits
• Short Term Disability, Long Term Disability & Life Insurance Benefits
• Hybrid Work Model
• Generous PTO Allowance
• Parental Leave
• Volunteering PTO
• Professional & Personal Development
• Student Loan Repayment Plan Contributions
• Wellness Reimbursement Program