Paid Media Executive, Hybrid

Responsibilities

• Plan, build, launch, and manage paid media campaigns across Search, Social, and Programmatic platforms.
• Execute campaign optimizations to improve performance and maximize return on advertising spend.
• Monitor campaign pacing, budgets, and performance to ensure client objectives are achieved.
• Support international campaigns across emerging media platforms as business needs evolve.
• Track campaign KPIs and analyze performance across multiple digital channels.
• Develop insightful campaign reports that clearly communicate results and recommendations to internal stakeholders and clients.
• Identify performance trends, optimization opportunities, and emerging audience behaviors.
• Utilize data to continuously improve campaign effectiveness and overall client outcomes.
• Build a strong understanding of each client's goals, enrollment objectives, and marketing strategy.
• Partner closely with Account Managers and Digital leadership to develop integrated media strategies.

Requirements

• Bachelor's degree preferred or equivalent professional experience.
• 1-3+ years of experience managing paid digital media campaigns, digital marketing, or performance marketing.
• Experience working with Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret campaign data and identify actionable insights.
• Excellent organizational skills with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Excel or similar reporting tools.
• Self-motivated with a strong desire to continuously learn and improve.

Preferred

• Experience managing paid Search, Social, and Programmatic advertising campaigns.
• Familiarity with campaign tracking, attribution, and digital marketing analytics.
• Experience working with large advertising budgets across multiple clients.
• Passion for digital marketing, emerging advertising technologies, and performance optimization.
• Ability to think strategically while executing campaigns with precision.
• Strong collaboration skills and experience working cross-functionally with client services and creative teams.
• Experience working within an agency environment is preferred.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel