Responsibilities

• Plan, build, manage, and optimize Meta advertising campaigns across multiple markets.
• Collaborate with existing team members who manage paid advertising and Meta account onboarding and offboarding for our franchise locations.
• Manage and optimize Google Ads campaigns.
• Develop and refine retargeting and audience-building strategies.
• Monitor paid media budgets and performance, helping ensure advertising dollars are allocated effectively across campaigns and markets.
• Monitor campaign performance and make data-informed recommendations to improve results.
• Partner with our creative team to develop and test ad creative, messaging, audiences, and offers.
• Conduct A/B testing to improve campaign performance and conversion rates.
• Use GA4, Google Tag Manager, Meta Pixel, and Conversions API to help ensure accurate tracking and measurement.
• Monitor conversion tracking and attribution across digital campaigns.

Requirements

• Strong hands-on experience with Meta Ads Manager, including campaign creation, audience targeting, optimization, testing, and reporting.
• Experience analyzing digital campaign performance and using data to make marketing decisions.
• Working knowledge of GA4 and conversion tracking.
• Strong analytical and problem-solving skills.
• Ability to communicate marketing data and insights clearly to both marketing and non-marketing team members.
• Strong organizational skills and attention to detail.
• Ability to collaborate well within a team while independently managing responsibilities and deadlines.
• A growth mindset and genuine desire to continue learning as digital marketing platforms and technology evolve.
• We value demonstrated expertise and results, and strong relevant professional experience may substitute for a college degree.

Preferred

• Experience with Google Ads
• Experience with Google Tag Manager
• Experience with Meta Pixel and Conversions API
• Experience with SEO, keyword research, and Google Search Console
• Experience with retargeting and audience development
• Experience with landing-page, funnel, and conversion rate optimization
• Experience with CRM and lead tracking
• Experience creating marketing reports and interpreting performance data
• Familiarity with LinkedIn advertising or organic LinkedIn strategy
• Experience supporting multiple locations, markets, brands, or accounts is a plus

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Paid time off
• Vision insurance