Paid Media & Digital Analytics Specialist

Conway, AR (Hybrid)

$60K/yr – $70K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own end-to-end Meta and Google Ads campaigns across multiple markets, build and refine retargeting and measurement systems, and translate data into actionable insights while collaborating with creative, analytics, and franchise teams to drive ROI.

Job Description

Responsibilities

Plan, build, manage, and optimize Meta advertising campaigns across multiple markets.
Collaborate with team members who manage paid advertising and Meta account onboarding and offboarding for our franchise locations.
Manage and optimize Google Ads campaigns.
Develop and refine retargeting and audience-building strategies.
Monitor campaign budgets and performance and recommend ways to improve results and allocate advertising dollars effectively.
Partner with our creative team to test ad creative, messaging, audiences, and offers.
Conduct A/B testing to improve campaign performance and conversion rates.
Work with GA4, Google Tag Manager, Meta Pixel, and Conversions API to help ensure accurate tracking and measurement.
Monitor conversion tracking and attribution across digital campaigns.
Build useful reports and translate marketing data into clear, actionable insights.

Requirements

Strong hands-on experience with Meta Ads Manager, including campaign creation, audience targeting, optimization, testing, and reporting.
Experience analyzing digital campaign performance and using data to make marketing decisions.
Working knowledge of GA4 and conversion tracking.
Strong analytical and problem-solving skills.
Ability to translate marketing data into clear recommendations.
Strong organizational skills and attention to detail.
Collaborative working style with the ability to independently manage responsibilities and deadlines.
Curiosity and a genuine desire to continue learning as digital marketing technology evolves.

Preferred

Experience with Google Ads.
Experience with Google Tag Manager.
Experience with Meta Pixel and Conversions API.
Experience with SEO, keyword research, and Google Search Console.
Experience with retargeting and audience development.
Experience with landing-page, funnel, and conversion rate optimization.
Experience with CRM and lead tracking.
Experience with marketing reporting and performance analysis.
Familiarity with LinkedIn advertising.
Experience supporting multiple locations, markets, brands, or accounts.

Rhea Lana’s

4.3 Glassdoor

🩷 At Rhea Lana’s, we are proud to be a national franchising company dedicated to helping families buy and sell high-quality, gently used children's items through premier children's consignment events. Since our founding in 1997, we have grown into a trusted brand with almost 120 franchise locations in 25 states, offering communities a convenient, organized, and successful way to recycle children’s clothing, toys, gear, and more. 🩷 With a strong support system, proven business model, and a passion for serving others, Rhea Lana’s empowers entrepreneurs to bring this rewarding experience to their own communities. Our commitment to excellence has earned us the title of Top Retail Franchise from Franchise Business Review three years in a row. 🩷 Our mission is to serve families by providing an affordable shopping experience for parents while ensuring consignors earn a well-deserved return on their items. Each event is designed to bring value, convenience, and community to families everywhere. Join us in making a difference—one family at a time.

Founded in 1997

Conway, Arkansas, USA

114 employees (13 in marketing)

www.rhealana.com

1% recommend to a friend