Responsibilities

• Develop and manage full-funnel paid media strategy and execution, along with SEO and GEO initiatives
• Plan and optimize campaigns across search, social, display and emerging platforms
• Connect paid media performance with CRM data
• Implement and troubleshoot conversion tracking and lead attribution
• Build dashboards and present performance insights and strategy to clients, including CRM reporting metrics
• Plan and manage audience segmentation, channel mix, budget allocation and performance optimization
• Collaborate with creative and web teams to guide messaging and landing page strategy
• Oversee tracking implementation and CRM alignment
• Drive measurable outcomes, including increased inquiries, improved CPL efficiency, and scalable pipeline growth aligned to client enrollment objectives.
• Pitch and present digital marketing and media buying strategy and recommendations to clients and internal teams, with the ability to explain the strategy behind the plan

Requirements

• Bachelor's degree or equivalent experience
• 3–5 years digital media experience (5+ preferred)
• Experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Google Looker Studio and SEM Rush
• Experience integrating digital marketing data with CRM systems
• Budget management experience
• Multi-account management capability
• Client-facing presentation skills
• Understanding of CTV/OTT and emerging platforms

Preferred

• Higher education and enrollment marketing experience
• Experience improving reporting standards across accounts