Digital Marketing Specialist (Paid Media and Analytics)

Dallas, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Suntex Marinas' digital advertising by owning Google Ads and PMAX setup, while supporting Meta performance and analytics-driven optimization.

  • Own the setup and optimization of Google Ads campaigns across the Suntex Marinas portfolio.
  • Must-have: 2+ years in a marketing role focused on ad campaigns and Google Ads.
  • Standout: PMAX experience, asset management, and analytics-driven reporting.

Job Description

Responsibilities

  • Support the development and optimization of Google Ads campaigns across the Suntex Marinas portfolio
  • Assist with Performance Max (PMAX) campaign setup and optimization, including creative asset management, audience signals, and performance analysis
  • Assist the Regional Marketing Managers with Meta Ads performance analysis, optimization recommendations, and reporting
  • Maintain accurate reporting and performance tracking for Google Ads and Meta campaigns
  • Use Excel and analytics tools to organize, analyze, and report marketing performance data
  • Assist with implementation and maintenance of Google Tag Manager
  • Support deployment of tracking scripts for advertising and analytics platforms
  • Assist with updates to website using WordPress
  • Assist with on-page SEO improvements such as metadata and content updates
  • Support the optimization of marina listings across platforms such as Google Business Profiles and Yext

Requirements

  • Must have a Bachelors degree in Marketing, Advertising, Communications, or a similar field or equivalent, relevant work experience
  • Must have at least two (2)+ years of experience in a marketing forward role focused in ad campaigns
  • Must have intermediate experience working with Google Ads campaigns
  • Must have strong analytical and reporting skills with strong attention to detail and data accuracy
  • Must have a working proficiency with Microsoft Office products to include Outlook, Word, Excel
Suntex Marinas logo

Suntex Marinas

Suntex Marinas engages in the ownership and management of marina properties. The executive officers at Suntex have over 100 years combined experience investing in, acquiring, and managing marinas. Suntex owns and operates 95 marina properties in the United States, leveraging its ownership and management platforms to provide leadership within the marina sector and to acquire institutional quality marinas to enhance customer experience. Suntex prides itself on a growing reputation in the marina industry for its commitment to superior customer service, experienced marina managers and staff, conscious contributions to marina communities and expansive enthusiasm for creating memorable experiences on the water. www.suntex.com

Founded in 2007
Dallas, Texas, USA
459 employees (15 in marketing)

Traffic Signals

Monthly Visitors
5.2K
Traffic Source Mix
Search
29.1%
Direct
55%
Referral
5.6%
Social
9.1%
Paid
1.2%

Headcount Trend

Current headcount: ~463

Marketing Team

Marketing Team Size
13 (3% of company)
Median Career Experience
10 years
Median Tenure
5.2 years

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