Position Overview

We are seeking a performance-driven Paid Media & Creative Specialist to own and execute our digital advertising strategy across key platforms. This role is unique in that it blends media buying expertise with creative execution—you won’t just manage campaigns, you’ll help concept, create, and optimize the ads that drive them.

The ideal candidate understands that great performance comes from the intersection of data and creative—and is equally comfortable analyzing ROAS as they are developing scroll-stopping content.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, TikTok, and other emerging platforms 
• Manage budgets, bidding strategies, and audience targeting to drive efficient growth 
• Monitor performance daily and adjust campaigns to hit revenue and ROI targets 
• Own reporting and provide clear insights on performance, trends, and opportunities 

Creative Development & Execution

• Concept and produce ad creative (static, video, UGC-style, etc.) aligned with brand and campaign goals 
• Write compelling ad copy and hooks tailored to each platform 
• Collaborate with internal teams and external creators to develop high-performing content 
• Continuously test new creative angles, formats, and messaging to improve performance 

Testing & Optimization

• Build and manage structured A/B testing plans across creative, audiences, and offers 
• Identify winning combinations and scale effectively 
• Use data to inform creative direction and iterate quickly 

Cross-Functional Collaboration

• Work closely with Marketing, E-commerce, and Sales teams to align campaigns with product launches, promotions, and inventory 
• Partner with creative and content teams when needed to expand asset production 
• Ensure messaging consistency across paid, organic, and email channels 

Qualifications

• 3–6+ years of experience managing paid digital campaigns with proven results 
• Strong background in Meta Ads and Google Ads (TikTok/YouTube a plus) 
• Experience creating ad creative (video editing, static design, or directing UGC-style content) 
• Deep understanding of performance metrics (ROAS, CPA, CTR, CVR, AOV) 
• Ability to translate data into actionable creative and media decisions 
• Proficiency in tools such as Meta Ads Manager, Google Ads, Google Analytics, and creative tools (Adobe Suite, Canva, CapCut, etc.) 
• Strong copywriting skills for performance marketing 

What Success Looks Like

• Scalable, profitable paid media campaigns that drive measurable revenue growth 
• Consistent pipeline of high-performing creative assets 
• Clear reporting and insights that inform business decisions 
• Strong alignment between paid media, brand, and sales initiatives