Responsibilities

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
• Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients.
• Achievement of Key Performance Indicators (KPIs): Meet specified KPIs within allocated budgets across multiple media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing, demonstrating effectiveness and ROI to clients.

Requirements

• Minimum of 2 years experience in a similar role.
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.
• Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions.
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams.
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI.
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns.
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace.
• Detail-oriented mindset with a focus on precision in budget pacing and content creation.
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements.