Paid Media Copywriter

Responsibilities

• Develop compelling copy concepts, scripts, and messaging for paid media campaigns
• Generate multiple creative hooks and script variations, moving efficiently from ideation to execution
• Write platform-native scripts, overlays, headlines, and supporting copy for TikTok, Meta, Pinterest, LinkedIn, YouTube, and other digital channels
• Collaborate with designers and video producers to ensure copy and creative work together effectively
• Provide copy and script recommendations during video production as needed
• Use campaign performance insights to propose creative variations and optimization opportunities
• Review creative performance data and develop iterative versions of successful concepts
• Stay informed on current social media trends, content formats, and platform best practices
• Ensure messaging aligns with campaign objectives, creative strategy, and brand guidelines

Requirements

• Bachelor's Degree in English, Communications, Marketing, or related field AND 2+ years of writing/editing experience in advertising or marketing OR Equivalent combination of education and experience
• 3-5 years of copywriting experience focused on digital marketing, paid social media, video content, and/or brand campaigns
• Strong portfolio demonstrating effective copy across social, digital, video, email, and web channels
• Understanding of how copy and visual creative work together to drive engagement
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong attention to detail and ability to incorporate feedback efficiently
• Comfortable working collaboratively with creative teams and marketing stakeholders
• Familiarity with AI-powered tools that support ideation, content development, or workflow efficiency
• Ability to clear required background check

Benefits

• Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.