Paid Media Strategist
Clients Blackbox, Inc.
USA (Remote)
$65K/yr - $90K/yrAgencyFull-timeMid level4+ years exp.
3 hrs ago
Paid Media Contractor
New York City, NY (Remote)
$30/hr – $45/hrMid Level4+ years expContract
Posted 4 weeks ago
Job Summary
Own and optimize paid media programs across Meta, Google, and TikTok, from strategy through execution and reporting.
- Lead budgeting, testing, and performance optimization
- Deliver full-funnel insights and actionable recommendations
Job Description
Responsibilities
- Run paid media across Meta, TikTok, and Google, including Performance Max and branded search.
- Set up, launch, and optimize paid media campaigns.
- Manage daily, weekly, and monthly budgets and develop spend and revenue projections.
- Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS.
- Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction.
- Identify opportunities for new UGC and creator-led content specifically designed for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles.
- Run testing across audiences, creative, and campaigns to improve performance.
- Track and analyze paid media performance using GA4 and Shopify data.
- Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations.
- Partner with the Marketing team on onsite opportunities that may impact paid media performance.
Requirements
- 4+ years of experience managing paid media, preferably in an eCommerce environment.
- Experience with Meta, Google Ads (including Google Performance Max and branded search), and TikTok
- Strong analytical skills and data-driven thinking with proficiency in paid media metrics and analytics tools.
- Experience managing budgets, testing campaigns, and optimizing toward performance KPIs.
- Ability to own key workstreams and drive initiatives from strategy through execution.
- Strong organizational skills and attention to detail.
- Excellent communication and collaboration skills.
Soko Glam
1.4 Glassdoor
Soko Glam is your most trusted online beauty shop and lifestyle brand, with the best selection of Korean beauty products and content. Based in New York City, the Soko Glam team travels to Seoul regularly to scour the Korean skin care and makeup market, consult industry/product experts, and meet tastemakers to bring back a selection of beauty products that are truly tried, used, and trusted by Korean women. Soko Glam's Co-Founder and Curator is Charlotte Cho, who is (among other awesome things) a board certified esthetician, and the author of The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin and The Little Book of Jeong. She personally tests and reviews every single product before it is selected for the Soko Glam community.Soko Glam launched in 2012 and is the pioneer in K-Beauty in the U.S. and one of the fastest growing brands in New York City. Known for popularizing the 10-Step Korean Skin Care Routine, Soko Glam has been featured in major publications including The New York Times, Vogue, Elle, Allure, Into The Gloss, Bloomberg, Refinery29, and more, helping millions adapt the Korean “skin-first” philosophy to their daily routine.Here at Soko Glam, we are a lean team that packs a BIG punch. We move fast, smart, and like to think outside the box - challenging the status quo. We do things differently, pioneer the way, and continue to innovate at every stage of our company. We're obsessed with providing our community with a personal, trustworthy, amazing experience. Our Mission: To help all people believe there are only good (skin) days ahead If you're a great fit for the Team Soko Glam, open positions can be found on our careers page at sokoglam.com or visit https://angel.co/sokoglam.If you are interested in collaborating with Soko Glam, please reach out to partnerships@sokoglam.comIf you are a retailer interested in carrying brands on Soko Glam, please contact retail@sokoglam.com or orders@sokoglam.com
Founded in 2012
New York, New York, USA
39 employees (12 in marketing)
9% recommend to a friend
9% CEO approval
Salaries
Posted range
$30/hr – $45/hr
Taken straight from the job posting.
Paid Media median pay in the United States
Most pay falls between $75K and $120K. Based on 2,321 salaries.
Marketing Team
Marketing Team Size
10 (26% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$2M
Last Raise
$2M
Seed, 10 years ago
Funding History
- Jan 2016Seed • $2M
Recent Ads
Traffic Signals
Monthly Visitors
447.3K
Monthly Google Ads Budget
$11K
Traffic Source Mix
Search
40.8%
Direct
50%
Referral
4.8%
Social
3.3%
Paid
1.1%
Headcount Trend
Current headcount: ~39
Links
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