Responsibilities

• Leverage PSAI’s AI-powered software to build smarter, more efficient paid media campaigns across Google Ads, Facebook, and other key platforms.
• Tailor strategies for clients to ensure their campaigns align with their business goals and deliver the maximum possible impact.
• Lead the development of media buying strategies, ensuring they are cost-effective, efficient, and aligned with client objectives.
• Ensure that all campaigns are strategically aligned, set up for success, and optimized to achieve the highest possible performance for clients.
• Act as a strategic advisor for your clients, providing expert insights on best practices for paid media, creative strategies, and performance optimization.
• Work closely with clients to understand their business goals and tailor paid media strategies to meet those objectives.
• Educate clients on the effective use of PSAI software and advertising platforms to help them navigate their digital marketing journey.
• Build strong, long-term relationships with clients, becoming a trusted advisor and ensuring client satisfaction through continued optimization and growth.
• Collaborate with our AI product and analytics teams to ensure advertising campaigns are continuously learning and improving from the data.
• Continuously analyze key performance indicators (KPIs), such as CTR (Click-Through Rate), CPC (Cost Per Click), ROI, conversion rates, and other important metrics across multiple paid media channels.