Paid Media Campaign Manager

New York City, NY (Remote)

$70K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media delivery across Google, LinkedIn, Meta, and TikTok with precise targeting, clean platform hygiene, and rigorous QA to drive and report full-funnel performance.

  • Campaign Execution & Optimization: Translate briefs into ready-to-launch campaigns and drive continuous optimization for budget pacing and ROAS.
  • Targeting & Global Rollout: Configure niche audience segments for complex industries and run localized campaigns across EMEA, APAC, and LATAM.
  • Measurement & Collaboration: Align with client sales ops and analytics to secure full-funnel attribution and weekly performance insights.

Job Description

Responsibilities

  • Campaign Build & Execution: Translate pre-packaged campaign briefs into ready-to-launch builds across Google Search, LinkedIn, Meta, and TikTok.
  • Advanced Audience Targeting: Configure highly specific, niche audience segments and parameters tailored to complex global industries (e.g., targeting specialized industrial profiles across EMEA, APAC, and LATAM regions).
  • Platform & Technical Hygiene: Build out clean account structures, ad groups, bidding strategies, tracking pixels, UTM tagging, and offline conversion configurations.
  • Rigorous QA: Review every campaign component before launch—including copy alignment, landing page destinations, budget caps, and scheduling—to eliminate live errors.
  • Budget Pacing & Optimization: Perform daily account monitoring to manage budget pacing and execute continuous optimization loops (negative keywords, bid adjustments, placement exclusions).
  • Performance Tracking: Partner closely with the client’s internal sales ops, business intelligence, and analytics teams to secure clear full-funnel attribution and generate detailed weekly performance reports.

Requirements

  • 3–5 years of hands-on experience launching and optimizing paid media campaigns in-platform (agency background strongly preferred).
  • Core Channels: Current, deep execution expertise across a minimum of three core channels: Google Search, LinkedIn, and Meta (Facebook/Instagram).
  • Global Execution: Proven experience running localized digital advertising campaigns across multiple global regions (such as EMEA and APAC).
  • Analytical Competency: Strong capabilities in data tracking, analytics interpretation, and heavy utilization of Excel/Google Sheets for spend reporting.
  • Operational Style: Exceptional attention to detail with a strict focus on execution discipline, working cleanly from structured creative/strategic briefs.

Preferred

  • Experience with 6sense (ABM), TikTok Ads, SQL/advanced analytics tools, or exposure to the petrochemical, oil & gas, mining, or industrial enterprise software sectors.

Benefits

  • Medical Insurance
  • 401k
  • PTO
  • Sick leave
  • Remote working
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Bluprintx

Bluprintx is a global consultancy for the intelligent front office across marketing, commerce, sales & service, loyalty, and analytics. We connect people, technology, and AI to turn fragmentation into performance.Our portfolio & capabilties:ADVISORY • AI Strategy & Activation• Change Management Strategy• Business Case & Financial Modeling• Vendor & Technology selection• Operating Model & GovernanceDELIVERY TRANSFORMATION• AI, Cloud & Engineering• Data Orchestration• Marketing• Sales & Service (CRM)• Commerce• Content OperationsOPERATE & INNOVATE• Industry Solutions• Managed Services• Platform Services• Transformation Management Office (TMO)• Process Optimization & AutomationWe drive connectivity through strategic partnerships and vendor solutions, including: Salesforce, Adobe, OpenAI, AWS, Google, Databricks, Snowflake, SAP, MediaValet, and Oracle.Connect with our team today.

Founded in 2012
London, England, GBR
185 employees (20 in marketing)