Paid Media Associate

Responsibilities

• Plan, launch and optimize paid campaigns, primarily on Meta and Google, that drive qualified traffic to sponsored health content and community programs.
• Use audience, targeting and creative testing to reach the right people for each condition-specific program, while maintaining the audience quality our partners pay for.
• Collaborate with Ad Operations, Site Marketing, Newsletter, Product Marketing and Performance teams to launch programs on time and deliver against goals.
• Monitor pacing and performance daily, analyze trends, and recommend optimizations that improve cost efficiency and delivery.
• Manage campaign budgets against delivery goals, adjusting spend to avoid under- or over-delivery and flagging risks early.
• Demonstrate an eagerness to grow and learn, strong self-awareness and a desire to use feedback to drive growth.
• Support pacing reports, monthly cost forecasts and performance readouts for internal stakeholders, highlighting wins, risks and opportunities.
• Stay current on paid media platforms, privacy changes and emerging channels, and help test new traffic sources and automation that make the work more efficient

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 1–3 years of experience in paid media or digital marketing, ideally at an agency, publisher or in-house performance team.
• Hands-on experience with Meta Ads Manager and/or Google Ads, including campaign setup and budget management.
• Strong analytical skills and the ability to turn performance data into clear optimization decisions.
• Excellent attention to detail and organization; able to manage multiple programs and deadlines at once.
• Proficiency in Excel/Google Sheets (formulas, pivot tables, pacing trackers) and comfort with other data tools.
• Ability to work collaboratively across teams in a fast-moving environment.
• Strong written and verbal communication skills.

Preferred

• Experience in health, pharma or publisher-side media.
• Basic SQL or experience working with large datasets (e.g., Databricks).
• Familiarity with automation tools (e.g., Hightouch) or AI-assisted workflows.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits