Paid Media Analyst

Responsibilities

• Aggregate and analyze performance data across Google, Microsoft, Meta, YouTube, CTV, radio, call tracking platforms and landing pages.
• Monitor full-funnel metrics from click → call → qualified → retained case to identify efficiency gaps and revenue leakage.
• Validate and maintain attribution accuracy across CRM, marTech systems and tracking infrastructure.
• Identify discrepancies in lead counts, duplicate entries, routing errors, and reporting inconsistencies.
• Build and maintain dashboards tracking spend, CPL, CAC, cost-per-case, retention rates, and forecasting models.
• Partner with Paid Media and Search teams to surface optimization opportunities based on performance trends and cohort behavior.
• Conduct performance deep dives and competitive analysis to inform budget allocation and bidding adjustments.
• Support forecasting models with historical data, conversion velocity, and intake performance benchmarks.
• Document tracking architecture, reporting logic, and data workflows to ensure operational transparency and continuity.

Requirements

• 4-6+ years of experience in marketing analytics, paid media analysis, or performance reporting in a lead generation environment.
• Strong proficiency in Google Ads, GA4, Excel, and data visualization tools (Looker, Tableau, Power BI, or comparable platforms).
• Experience working with CRM systems (Salesforce or similar) and call tracking platforms.
• Understanding of attribution models, conversion tracking, and cross-channel performance measurement.
• Ability to reconcile data discrepancies and diagnose tracking or routing errors.
• Strong analytical thinking with the ability to translate data into actionable insights for leadership.

Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)