Responsibilities

• Analyze large datasets from marketing platforms and internal data sources to identify actionable insights.
• Identify trends in local market performance, cost per sale, and channel efficiency.
• Develop analysis that helps optimize media investments and improve marketing performance.
• Identify opportunities to improve campaign performance through data-driven recommendations.
• Build and maintain recurring performance reports for marketing and leadership teams.
• Develop dashboards and reporting frameworks that track key performance indicators such as:
• Cost per sale
• Conversion rate
• Media efficiency by channel
• Local market performance

Requirements

• 3+ years of experience in data analysis, marketing analytics, business analytics, or a related field.
• Expert-level proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling, large dataset management).
• Strong analytical and problem-solving skills.
• Ability to interpret large datasets and translate them into actionable insights.
• Excellent communication skills with the ability to present data in a clear and compelling way.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Economics, or a related field.

Preferred

• Experience working with Qualtrics, Google Analytics 4 (GA4), or Power BI.
• Familiarity with the paid media landscape (search, social, display, programmatic, etc.).
• Experience building dashboards or automated reporting systems.
• Knowledge of marketing performance metrics and attribution frameworks.

Benefits

• Medical/Dental/Vision insurance
• Company-matching 401(k) in addition to other programs and perks.